ABOUT GENSWISS
A BETTER WAY TO SUPPORT SWISS MACHINING
GenSwiss helps manufacturers reduce friction, improve outcomes, and make better tooling decisions with confidence.

Built Around Real Production Needs
Precision tooling, machine-aligned solutions, and practical support designed to help shops move from decision to production with less friction.


Company Overview
Focused on Solving Real Machining Problems
GenSwiss was built around a simple idea: customers do not need more tooling options, they need fewer problems.

We support Swiss machining with a full range of precision tooling, including carbide cutting tools, guide bushings, collets, live tooling, and machine-aligned accessories designed for demanding applications.

By combining application expertise, machine-specific solutions, and responsive support, we help manufacturers reduce downtime, improve consistency, and move faster from decision to production.
APPROACH
How We Work
Application-First
We focus on the machining operation - turning, Cut Off, grooving, threading, or drilling - not just the product.
Swiss-Specific Expertise
Everything is built around Swiss machining and small-part production.
Machine Alignment
Tooling designed to perform on leading Swiss platforms.
Practical Support
Lifetime product support 
and application assistance.
Differentiation
Designed Around The Shop Floor
GenSwiss is structured to reflect how machining decisions are actually made - not how catalogs are organized.
Reduce Setup Challenges
Improve Tool Life
Increase Machining Consistency
Minimize Downtime Risk
Simplifying Tool Selection
Our platform, including SwissSelect, transforms complex machining inputs into clear recommendations - helping users select the right carbide tools, inserts, and machine-compatible solutions faster.
From complexity to confidence
Application details, materials, machine requirements, and tooling needs can create a complicated buying path. SwissSelect helps translate those inputs into a more direct recommendation experience.
Industry Focus
Serving High-Precision Manufacturing
Fasteners
Other Precision Parts
The GenSwiss Team
Marco Morgado
CEO
AR, LA, OK, TX
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Wilbur Croyle
Northeast Region Sales Director
CT, MD, DE, WV, VA
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Don Robbins
Southeast Region Sales Director
FL, PR, COSTA RICA
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William Fletcher
New England Territory Sales Director
MA, VT, NH, ME, RI
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Audrea Triplett
Regional Sales Manager
NY, NJ, PA
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Factory Link
Sales Rep
IN, KY, MI, OH
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Hexis
Sales Rep
MN, ND, SD, UPPER WI
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The Whittemore Co
Sales Rep
KS, MO, IL, NE, IA, WI
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Pittman Industrial
Sales Rep
NC, SC, GA, Al, MS, TN
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Performance Specialty
Sales Rep
WA, MT, OR, ID
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Industrial Applications Group
Sales Rep
CA, NV, UT, AZ, CO
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Customer Service Teams & Tech Support
Scott Laprade
Director of Product Support & Marketing
Live Tools & PCM Accessories

Cutting Oils

Multidec Lube / Back Tools
Erid O'Dea
Tech Support Product Manager
Multidec CUT / ISO/TOP
Multidec Microbore

Drills and Endmills
Kyle Lamourex
Tech Support Product Manager
Rotary Broaching

Knurling

Thread Whirling
Jennifer Williamson
Customer Service & Product Manager
Collets & Guidebushings

ER Tool Holding Products
Slitting Saws / Arbors
Pam Fury
Customer Service & Product Manager
Ti-Loc

Signature Series
Explore Our Catalogs & Resources
GenSwiss 2026 Catalog
Utilis 2022/2023 Catalog
Compliance Declaration
Let's Make Swiss Machining Easier To Get Right.
Connect with a GenSwiss technical expert for tooling and application assistance or explore suggested solutions for Swiss-type CNC machines.
